GRAIL RUN CLUB

grail run club is a community-driven running initiative and a subproject of grail point, created to promote a healthy lifestyle through shared movement and real-world experiences. powered by puma, the project connects people through organized runs and events, encouraging participation, consistency, and an active mindset. alongside the community aspect, grail run club also supports product storytelling - spotlighting performance-ready puma sportswear as well as pieces available in the grail point store, always anchored in the energy of the events and the culture around them. my role in the project is leading the branding direction. the visual identity is rooted in the origin of the club: the grail point gdańsk pop-up store, where the initiative first started. the color system is built as an inversion of the pop-up’s original palette - an intentional “reverse” that preserves the dna of the beginning while giving grail run club its own distinct, bold signature.